Red Hat
Positioning
Red Hat is a provider of open source Linux, container, and cloud infrastructure software for large enterprises, which runs mission-critical workloads across hybrid cloud, containerized, and virtualized environments with Red Hat OpenShift.
Problems Red Hat solves:
infrastructure fragmentation and inconsistency across on-premises, hybrid, and multi-cloud environments
manual, error-prone operational processes limiting speed and reliability of service delivery
vendor lock-in and dependency on proprietary cloud platforms limiting flexibility and control
complexity of managing virtualized, containerized, and cloud workloads across different platforms and teams
regulatory and compliance requirements limiting ability to use external cloud providers or requiring data sovereignty
inability to deploy and manage AI models and applications at enterprise scale with governance and security
Value propositions
Hybrid cloud consistency and standardization
Unified operating system and platform enabling consistency across on-premises, private cloud, and public cloud environments.
Enterprise-scale automation and operational efficiency
Ansible Automation Platform enables scaling automation across teams and environments, reducing manual work and accelerating service delivery.
Open source foundation and vendor independence
Enterprise open source technologies reduce vendor lock-in and provide flexibility to customize and control infrastructure.
AI and machine learning at enterprise scale
Red Hat AI Enterprise and integrated AI capabilities enable building, deploying, and monitoring AI models across hybrid cloud infrastructure.
Offerings
Red Hat Enterprise Linux
Operating system supporting hybrid cloud innovation with consistency across operating environments.
Red Hat OpenShift
Container and Kubernetes platform for building, modernizing, and deploying applications at scale.
Red Hat Ansible Automation Platform
Enterprise-wide automation platform for scaling automation and uniting tech, teams, and environments.
Red Hat AI Enterprise
AI solution for developing and deploying AI models and applications across the hybrid cloud.
Red Hat AI Inference
AI inference capability for deploying trained models in production environments.
Red Hat Enterprise Linux AI
AI-integrated Linux operating system for hybrid cloud environments.
Red Hat OpenShift AI
AI platform integrated with OpenShift for building and deploying AI solutions.
Consulting and Technical Account Management
Professional services including consulting, product support, and dedicated technical account management.
Ideal customer
Large enterprise infrastructure teams
- Hybrid cloud consistency across operating environments
- Enterprise-scale automation and operational efficiency
- Mission-critical system uptime and stability
- Standardization across heterogeneous infrastructure
Digital transformation and modernization teams
- Migrating legacy systems to cloud-native architectures
- Container and Kubernetes adoption at scale
- Accelerating service delivery and deployment speed
- Building scalable digital platforms
AI and machine learning engineering teams
- Building and deploying AI models across hybrid environments
- Open source AI infrastructure and frameworks
- Production AI inference and monitoring
- Integrating AI with existing enterprise systems
Regulated industry operations teams
- Digital sovereignty and data control
- Security-focused software development and deployment
- Compliance with industry regulations
- Critical infrastructure protection
Decision makers
Chief Technology Officer · Decision maker
Strategic infrastructure modernization, vendor independence, and long-term technology roadmap alignment.
VP of Infrastructure or Infrastructure Director · Decision maker
Operational consistency, system reliability, automation efficiency, and infrastructure standardization.
VP of Cloud Operations or Cloud Operations Manager · Decision maker
Hybrid cloud management, cost optimization, deployment speed, and multi-environment consistency.
VP of Engineering or Engineering Director · Influencer
Developer experience, deployment automation, application modernization, and platform scalability.
Chief Information Security Officer · Blocker
Security posture, compliance, code transparency, and control over critical infrastructure.
Head of DevOps or DevOps Manager · Champion
Automation capabilities, operational efficiency, deployment frequency, and infrastructure-as-code.
AI/ML Engineering Lead · Champion
Model deployment infrastructure, inference performance, integration with existing systems, and scalability.
Enterprise Architect · Influencer
Architecture consistency, technology standards, integration patterns, and long-term platform strategy.
Industries Red Hat serves
Financial services, Telecommunications, Healthcare, Airlines and aviation, Public sector and government, Retail and e-commerce, Automotive, Industrial sector, Media and entertainment
Proof points
Customer outcome
Emirates NBD unifies VMs, containers, and AI with Red Hat for scale, efficiency, and innovation
Emirates NBD unifies VMs, containers, and AI with Red Hat for scale, efficiency, and innovation.
Emirates NBD
Source: https://www.redhat.com/en/success-stories/emirates-nbd
Customer outcome
TD boosts speed and stability with Red Hat Ansible Automation Platform
TD boosts speed and stability with Red Hat Ansible Automation Platform.
TD
Source: https://www.redhat.com/en/success-stories/td
Customer outcome
Ulta Beauty accelerates service delivery and process transformation while ensuring 24/7 system uptime
US beauty retailer embraces automation to accelerate service delivery and process transformation while ensuring 24/7 system uptime and stability.
Ulta Beauty
Source: https://www.redhat.com/en/success-stories/ulta-beauty
Customer outcome
Lufthansa Technik builds cloud platform to optimize airline operations
Lufthansa Technik wanted to create a digital platform to better organize and schedule maintenance.
Lufthansa Technik
Source: https://www.redhat.com/en/success-stories/lufthansa-technik
Customer outcome
British Army speeds service delivery and improves user experience
The British Army needed to migrate its private cloud and add management tools to improve speed, performance, and availability.
British Army
Source: https://www.redhat.com/en/success-stories/british-army
Customer outcome
Cathay Pacific adopts hybrid cloud infrastructure, gains speed and savings
Cathay Pacific Airways Limited built a scalable hybrid cloud IT infrastructure to better serve customers.
Cathay Pacific Airways Limited
Source: https://www.redhat.com/en/success-stories/cathay-pacific