Entology
Positioning
Entology is a structured data platform for company intelligence for business analysts and market researchers evaluating private companies, which replaces manual research and fragmented sources with machine-readable company records stripped of fluff and made readable by both people and machines.
Problems Entology solves:
manual, time-consuming research required to extract company positioning, offerings, and competitive data from fragmented websites and public sources
inability to programmatically query and compare company data across competitors, limiting scale of competitive analysis and forcing manual side-by-side review
inconsistent data structure and missing fields across competitive research, making it difficult to benchmark positioning frameworks and buyer personas systematically
Value propositions
Structured, Machine-Readable Intelligence
Converts unstructured company information into standardized, machine-readable formats that enable automated analysis, comparison, and integration with other systems.
Automated Competitive Intelligence Extraction
Automatically extracts and organizes competitor offerings, positioning, value propositions, and market positioning from public sources without manual research.
Unified Company Data Model
Provides a single, consistent data model for company information across multiple vendors and competitors, eliminating fragmentation and enabling cross-company comparison.
Offerings
Company Intelligence Platform
Structured database and intelligence platform that extracts, organizes, and presents company offerings, market positioning, and competitive landscape in machine-readable and human-readable formats.
Ideal customer
B2B SaaS and software companies
- Understanding competitive positioning and market landscape
- Accessing structured intelligence on competitor offerings
- Generating machine-readable company data for analysis
Enterprise software vendors and implementation partners
- Competitive intelligence and market positioning
- Structured data on customer use cases and outcomes
- Automated extraction of company and competitor information
Decision makers
VP of Product · Decision maker
Competitive positioning, feature parity analysis, and market differentiation
VP of Marketing · Decision maker
Competitive intelligence, positioning strategy, and messaging differentiation
Head of Strategy · Decision maker
Market landscape analysis, competitive benchmarking, and strategic planning
VP of Sales · Influencer
Competitive battle cards, win/loss analysis, and sales enablement
Business Analyst · Champion
Structured data for analysis, integration with BI tools, and reporting
Industries Entology serves
Software and SaaS, Business Intelligence and Market Research, Enterprise Software
Proof points
Not available yet.