Apple
Positioning
Apple hardware and software empower field teams and knowledge workers to work more efficiently, securely, and collaboratively.
Problems Apple solves
Critical
Field teams rely on paper documents, manual data entry, and fax machines, creating delays, errors, and inability to access real-time information.
Approval workflows and administrative processes take days or weeks, slowing business operations and customer service.
High
Organizations struggle to balance security and compliance requirements with employee productivity and device choice.
IT teams face complexity in deploying, managing, and supporting diverse devices and legacy systems at scale.
Organizations cannot access real-time customer or project information in the field, limiting advisor effectiveness and decision-making.
Expensive rework and project delays result from poor communication, incomplete documentation, and inability to visualize designs on-site.
Medium
Employees lack access to modern tools and device choice, limiting productivity, morale, and ability to attract digital talent.
Value propositions
Operational Efficiency and Time Savings
Apple devices and custom apps eliminate paper workflows, reduce approval timelines, and streamline field operations, enabling teams to accomplish tasks in minutes instead of days.
Enterprise-Grade Security and Compliance
Built-in security features (FileVault, Touch ID, Face ID, Secure Enclave), per-app VPN, and streamlined device management help organizations meet regulatory requirements and protect sensitive data.
Intuitive User Experience and Adoption
iOS, iPadOS, and macOS are designed to be intuitive and familiar, reducing training time and enabling rapid adoption across diverse user groups.
Scalable Custom App Development
Salesforce SDK for iOS, Xcode, Swift, and Apple Enterprise Blueprint enable organizations to build powerful, industry-specific applications that scale across their workforce.
Durability and Total Cost of Ownership
Apple hardware is designed for longevity and durability, reducing replacement cycles and support overhead while maintaining performance over time.
Offerings
iPhone
Mobile device with advanced camera systems, health sensing, and iOS operating system for field work and communication.
iPad
Tablet device running iPadOS, used for field operations, document markup, custom business applications, and mobile banking.
Mac
Desktop and laptop computers running macOS, designed for development, security-critical work, and knowledge worker productivity.
Apple Watch
Wearable device with health sensing, fall detection, emergency SOS, and fitness tracking capabilities.
AirPods
Wireless audio devices with noise cancellation and communication features.
Apple Business Manager
Device management and deployment platform enabling zero-touch enrollment and app distribution at scale.
iOS/iPadOS/macOS
Operating systems with built-in security features (FileVault, Touch ID, Face ID, Secure Enclave), enterprise management capabilities, and support for custom app development.
Ideal customer
Field-based construction and trades teams
- Reducing paper documentation and manual data entry on job sites
- Enabling real-time communication and safety reporting across distributed crews
- Capturing and organizing project documentation with photos and video
- Streamlining approval workflows and contract signing in the field
Financial services organizations (banks, lending institutions)
- Meeting regulatory compliance and security requirements for sensitive data
- Enabling field advisors and account managers to access customer information instantly
- Reducing loan approval timelines and paperwork burden
- Supporting digital transformation and mobile-first customer experiences
Insurance companies (agents, adjusters, risk engineers)
- Assessing damage and risk on-site with portable, powerful devices
- Providing real-time product information and compliance tools to agents
- Reducing assessment time and improving customer experience
- Maintaining data security while working in the field
Software development and engineering teams
- High-performance computing for demanding workloads and AI tasks
- Native development tools (Xcode, Swift) for building iOS/iPadOS applications
- Security and privacy by design in development environments
- Device choice and flexibility for developer productivity
Decision makers
Construction Superintendent · Champion
Accessing blueprints, safety reports, and project documentation instantly on-site without carrying paper.
Site Supervisor · Champion
Reporting maintenance issues and safety concerns quickly so they can be resolved before they impact operations.
Financial Advisor · Champion
Accessing customer information and proposing financial products in real-time during client meetings.
Account Manager · Champion
Reducing meeting preparation time and closing loans faster with mobile access to client profiles and approval workflows.
Insurance Adjuster · Champion
Assessing damage on-site with a single device and accessing real-time risk information.
IT Director · Decision maker
Deploying and managing devices at scale with zero-touch enrollment and reducing support overhead.
Chief Information Security Officer · Decision maker
Meeting regulatory compliance and protecting sensitive data with built-in security features.
Chief Technology Officer · Decision maker
Enabling digital transformation and supporting custom app development with modern development tools.
VP of Operations · Decision maker
Reducing operational costs, improving efficiency, and eliminating paper-based workflows.
Chief Human Resources Officer · Influencer
Attracting and retaining talent by offering device choice and modern tools.
Industries Apple serves
Construction, Financial Services, Insurance, Banking, Software Development
Proof points
Customer outcome
Fulton Hogan reduced timesheet processing by 400% and eliminated over 1M paper forms
Fulton Hogan, a leading construction firm in Australia and New Zealand, developed the eTimesheet iOS app using Salesforce SDK for iOS. Workers can now spend less time doing paperwork and more time on the tools. The app has reduced the need for over 1M paper forms.
Fulton Hogan
400% faster timesheet process; over 1M paper forms eliminated
Source: https://www.apple.com/business/enterprise/success-stories/construction/fulton-hogan/
Customer outcome
Rogers-O'Brien saved $500,000 per year using iPad to power drones and 360-degree cameras on-site
Rogers-O'Brien, a construction company in Texas, uses iPad to control drones and 360-degree cameras to capture aerial views and site progress. Powering drones and 360-degree cameras onsite saves $500,000 per year. iPad has reduced the rework budget to below the 7% industry average.
Rogers-O'Brien
$500,000 per year savings; rework budget reduced below 7% industry average
Source: https://www.apple.com/business/enterprise/success-stories/construction/rogers-obrien/
Customer outcome
Rogers-O'Brien tripled annual revenue to over $705 million since 2012 with iPad
Since 2012, iPad has helped enable Rogers-O'Brien to scale, more than tripling its annual revenue to over $705 million in 2020.
Rogers-O'Brien
Annual revenue tripled to over $705 million since 2012
Source: https://www.apple.com/business/enterprise/success-stories/construction/rogers-obrien/
Customer outcome
Business Development Bank of Canada reduced loan approval time from 10 days to 30 minutes
BDC redesigned the loan process using custom iPad apps. The entire loan process used to take 10 days. They are now able to get a loan authorized in about 30 minutes on iPad. Account managers can process and approve a client's loan application in a single session in under 30 minutes.
Business Development Bank of Canada
Loan approval time reduced from 10 days to 30 minutes
Source: https://www.apple.com/business/enterprise/success-stories/financial-services/bdc/
Customer outcome
Inter reduced power consumption by 50% and achieved zero privacy incidents or security interruptions since switching to Mac
Inter, a Brazilian digital bank with 29 million international customers, switched to Mac for its 4,000+ employees. Apple silicon's exceptional energy efficiency helped Inter reduce power consumption by 50 percent. With Mac, Inter is meeting their security goals with zero privacy incidents or security interruptions since the switch.
Inter
50% reduction in power consumption; zero privacy incidents or security interruptions
Source: https://www.apple.com/business/enterprise/success-stories/financial-services/inter/
Customer outcome
Lloyds Banking Group doubled Mac device deployments in two years and supports 21 million mobile app users
Lloyds, serving 28 million customers and founded in 1765, introduced a device choice program starting with engineers. The number of deployed Mac devices has doubled in the last two years. Mac has helped enable the creation of innovative apps that are now the main way Lloyds' customers choose to manage their money, with 21 million mobile app users.
Lloyds Banking Group
7,000+ Mac devices deployed and doubled in last two years; 21 million mobile app users
Source: https://www.apple.com/business/enterprise/success-stories/financial-services/lloyds-banking-group/
Customer outcome
Tochigi Bank reduced investment trust application processing time by 30% and paper usage by 80%
Tochigi Bank, a regional bank in Japan, uses iPad with custom CRM and Investment Trust INDEX apps for financial advisors. Investment trust applications are 30% quicker from receipt to completion. Using apps for investment trust sales has reduced paper usage by 80%.
Tochigi Bank
Investment trust applications 30% quicker; paper usage reduced by 80%
Source: https://www.apple.com/business/enterprise/success-stories/financial-services/tochigi-bank/